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24 Fitness Locations Biography

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24 Hour Fitness is the world's largest (by memberships) privately owned and operated fitness center chain, and third in number of clubs behind Gold's Gym and Fitness First of the UK. It currently has 425 clubs, 18,000 employees in the U.S.A., and an undisclosed number of employees working in a customer services call-center in the Philippines and another call center in Las Vegas, Nevada. 24 Hour Fitness also employs a collections contracting company located in Jamaica. The corporate office is located in San Ramon, California and a processing center is located in Carlsbad, California. The founder is Mark S. Mastrov, and the CEO is Elizabeth Blair, succeeding Carl Liebert III. 24 Hour Fitness is currently owned by the private equity firm Forstmann Little & Company, since its acquisition in a $1.6 billion leveraged buyout in 2005. 24 Hour Fitness operates a nutritional supplement company, Apex Fitness Group, which is also the distributor of the Bodybugg system. Their motto is "Improving lives through fitness."The company began in 1983 as a one-club operation called 24 Hour Nautilus. Mark Mastrov and Leonard Schlemm began the firm, with Mastrov and Schlemm remaining to continue its expansion.

CEO Mark Mastrov hired Mark Golob and Dean Moloney as Vice President of Marketing. Golob created promotional campaigns with Pamela Anderson, Arnold Schwarzenegger and Mike Tyson that increased membership and sales. During Moloney's tenure, he and Mastrov, along with Tom Gergley and Golob, began planning an international chain of health clubs.

In 1994, 24 Hour Nautilus partnered with McCown De Leeuw and soon thereafter acquired the Southern California-based Family Fitness Centers chain, renaming the company 24 Hour Fitness.

In 2004, 24 Hour Fitness became a sponsor of the 2004-2008 United States Olympic teams. The sponsorship grants memberships to some U.S. Olympic hopefuls and includes upgrades to some U.S. Olympic Training Centers across the country, including renovation of the facility in Colorado Springs, Colorado, in 2004 to be followed by Lake Placid, New York, and [([Chula Vista, California])].

24 Hour Fitness worked with NBC to develop a reality show, The Biggest Loser, which features 12 to 22 overweight contestants competing to lose weight over several million dollars. The show first aired in late 2004.

From 2005 to 2008, 24 Hour Fitness co-sponsored the Discovery Channel Pro Cycling Team.

Since April 2011, 24 Hour Fitness membership teams are no longer commission-based.

In August 2012, the owner of 24 Hour Fitness put the 416 location gym chain on the auction block with a price tag reported to have been close to $2 billion. After being courted by various interests for over six months, ultimately in January 2012, the board of directors took 24 Hour Fitness off the market. Offers reportedly fell short of the asking price.24 Hour Fitness has about 3 million members and more than 420 clubs in 18 states, and some 15 clubs in three Asian countries. Besides the USA, it has centers in Asia (Singapore, Hong Kong, Beijing and Shanghai in China) although its wholly owned subsidiary California Fitness, its former centers in Korea, Thailand, Malaysia, and Taiwan (10/1/2010) have closed or been sold off, with franchised gyms in Korea being abruptly closed on contracted members without reimbursement.[citation needed] Its European clubs closed in the early 2000s. Its major competitors in the US are Anytime Fitness, Gold's Gym, Aspen Fitness, and LA Fitness. Its main chain competitors in Asia are Bally Total Fitness, Gold's Gym, True Fitness of Singapore, and the Fitness First chain of the UK.

Its former affiliate California Wow Xperience is a California Fitness offshoot, which formerly had member swap agreements and ran gyms located in Bangkok, Chiang Mai and Pattaya in Thailand, including one female-only club. Celebrity Fitness, yet another gym chain with 24 Hour Fitness roots, is headquartered in Jakarta and runs gyms in Indonesia, Malaysia, and India. Two more California Wow franchises exist in Vietnam, which are run as private gyms, independently of those in Thailand. None of these offshoots compete directly with California Fitness.

As of 2008, sponsorships with various celebrities and athletes included Derek Jeter, Jackie Chan, Lance Armstrong, Shaquille O'Neal, and Andre Agassi.

The call center for 24 Hour Fitness is run by National Asset Recovery Services, with 24 Hour Fitness Member Services being in the Republic of Panama. Collections services were once handled by Alliance One up until March 2008, when NARS took over collections for 24 Hour Fitness. The NARS collections department is out of Montego Bay, Jamaica.On July 31, 2007, 24 Hour Fitness settled a class-action lawsuit brought against it by 1.8 million current and former members. The plaintiffs claimed damages for the continuation of automatic withdrawals by 24 Hour Fitness long after their monthly memberships were canceled by request. In McCardle vs 24 Hour Fitness USA, Inc., the Alameda County Court ruled in favor of the plaintiffs of the class-action lawsuit. In 2010,the court found that 24 Hour Fitness did not act in good faith after denying members who purchased an "All Club" membership access to rebranded locations without additional fees not disclosed in the original contract.

Six former employees of 24 Hour Fitness filed a separate class-action lawsuit on July 13, 2010. This lawsuit was brought in the State of California pursuant to allegations that 24 Hour Fitness discriminated based on race and gender in their promotion practices. The claimants are either females, minorities, or both.

As of March 2, 2013, 805 complaints had been registered against 24 Hour Fitness with the Better Business Bureau in the previous three years, 276 in the previous 12 months. 24 Hour Fitness has an A+ rating with the private non-governmental organization.Fitness First is the largest privately owned health club group in the world. It consists of 540 Fitness First clubs worldwide reaching over 1 million members in 21 countries. In the UK alone there are 80 Fitness First clubs with over 233,000 members. In 2005, the company was acquired by BC Partners, a London-based private equity group.

In Australia, Fitness First took over a number of Living Well Lady locations owned by the Hilton Group. They also bought the 11-gym Healthland chain from an administrator, and now own 93 gyms across Australia. In late 2006, Fitness First reached the milestone of 500 clubs worldwide, marked by the opening of the fourth club in Sydney, Australia. On June 1, 2012 Fitness First decided to sell off 24 of its 97 Australian clubs as part of a restructure of the UK parent company.

Fitness First's clubs in Asia are usually located in Grade A commercial buildings targeting mainly the office workers. The company is behind the worldwide International Fitness Week campaign to encourage more people to find out what fitness regime works for them. The campaign uses former Spice Girl Mel B as the face of International Fitness Week.

Throughout our 30+ year history, we've held fast to our mission of helping people improve their lives through fitness. We recognize that every person has their own set of goals and their own unique perspective of what a fitness center means to them. Some members want to shed a few extra pounds and some members simply want to get healthier. 24 Hour Fitness makes clubs affordable and accessible to people of all abilities and fitness levels because we believe there is an athlete in all of us.

Headquartered in San Ramon, Calif., 24 Hour Fitness is a leading health club industry pioneer, serving nearly four million members in more than 400 clubs across the U.S. Since the beginning, the company has been dedicated to helping members change their lives and reach their individual fitness goals. With convenient club locations, personal training services, innovative group exercise classes and a variety of strength, cardio and functional training equipment - 24 Hour Fitness offers fitness solutions for everyone.

24 Hour Fitness is committed to being a good neighbor in its communities via charitable and in-kind donations to groups focused on both helping Americans get healthy and improving youth fitness. The company’s national accreditation from the Better Business Bureau, which includes A+ ratings for all club locations across the U.S., demonstrates the organization’s ongoing commitment to member satisfaction.

24 HOUR FITNESS BY THE NUMBERS

400+ U.S. clubs in 18 states

Arizona Maryland Oregon

California Missouri Tennessee

Colorado Nebraska Texas

Florida Nevada Utah

Hawaii New Jersey Washington

Kansas New York Virginia

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