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Friday, 13 June 2014

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Fitness Music Biography

Source:- Google.com.pk

Alberto "Beto" Pérez, born in 1970, is a Colombian American dancer and choreographer who created the fitness program Zumba in the 1990s[1] that involves dance and aerobic elements with accompanying music, mainly Latin style, but also adapting various genres of music and associated martial arts moves, squats, lunges etc.

Beginnings[edit]

Pérez was raised in Cali, Colombia to a single mother and at 14, had to work three jobs to support his family. His passion was dancing but he couldn't afford dance lessons. After he won a national lambada contest in Colombia, he was accepted to one of Cali's best academies to study dance while teaching step aerobics in return.

Business[edit]

In 1999, Beto Pérez moved to the United States residing in Miami. Besides teaching aerobics classes, he tried to promote his own fitness and dance routines accompanied by music in various venues with limited success until preparation of an infomercial in 2003 with financial and technical assistance from Alberto Perlman and Alberto Aghion[1] that led to workshops based on Beto Pérez routines with Zumba. Distributed via DVDs, through time, his routines gained a huge following internationally.

In 2006 they established Zumba Fitness LLC, an organization that sells Zumba videos and products and charges licensing fees to its network of instructors (ZIN™ – Zumba Instructors' Network). It employs above 200 employees. Reportedly some 14 million people in more than 160,000 locations in 185 countries are Zumba practitioners and dance and sing to fun music mainly provided by the company. Zumba Fitness has also released its own fashion line of Zumbawear. The company also releases special regimen for age-specific groups, including seniors, mothers and children. Lines include besides the general Zumba Fitness brand, styles for Zumba Toning, Aqua Zumba, Zumba Sentao, Zumba Gold, Zumba Gold-Toning, Zumba Kids and Zumba Kids Jr and the newly created Zumba Step. Its instruction programs are popular in community centers, youth activities centers, touristic venues etc.

Music[edit]

Beto Pérez through his Zumba Fitness exercises also promotes music and music artists associated with Zumba positively affecting chart success in various music charts.[3] Associated Press filed a report on Beto Pérez saying that his Zumba movement was creating an international fan base for Latin music. The news agency mentioned acts like Pitbull, Don Omar and Daddy Yankee. Daddy Yankee's "Limbo" shouts out for Zumba several times in the lyrics. Pitbull, Wyclef Jean and other stars have taken part in Zumba Fitness conventions. Other Zumba fans include Jennifer Lopez and Shakira.

Zumba Fitness has released a series of music albums, Zumba Fitness Dance Party series with music destined for use in Zumba classes worldwide. Beto Pérez has collaborated with the Colombian Latin star Mara (full name Mara Prada), with whom he has a hit "Crazy Love" credited to Mara featuring Beto Pérez. Mara Prada, alongside Haitian singer J. Perry and American singer Dahrio Wonder were named Zumba Fitness Emerging Artists. A similar collaboration has developed with the Brazilian well-established star Claudia Leitte particularly after the adaptation of "Largadinho" to Zumba moves. An English translation was also included as "Lazy Groove". Leitte has become the international ambassador to Zumba Fitness. Beto Pérez was also featured as a "special guest" in "Fiesta Buena", a hit by DJ Mam's that also featured Luis Guisao and Soldat Jahman. The single charted in France and Belgium. This follows DJ Mam's international hit "Zumba He Zumba Ha".

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